persona

Tanımlar (İngilizce)

1. isim A social role.

   “I've maintained a very public persona.”

2. isim A character played by an actor.
3. isim The mask or appearance one presents to the world.

   “He keeps his online persona completely separate from his real-world one.”

4. isim An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

   “To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]”