genericide

Tanımlar (İngilizce)

1. isim The process by which trademark rights are diminished or lost as a result of common use in the marketplace.

   “Of course, the irony is that genericide occurs at the very moment a product manager's dream comes true and the product brand becomes synonymous with the product itself.”

2. isim The act or process of letting a trademark term become so common that the trademark is indefensible.