genericization

Tanımlar (İngilizce)

1. isim The process of becoming generic; an instance of it.

   “Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization”

2. isim With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

   “Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.”

3. isim An instance of this act or process; a generic name thus created.